Roofing is a high-ticket, high-intent, locally decided category. We help roofing companies show up in the moments that matter, when a homeowner has active damage, when an insurance claim is being filed, when a neighborhood goes through a storm, and convert those moments into booked estimates.
Generic agency playbooks don't work in roofing. The buyer behavior, the local-search dynamics, and the insurance-driven sales cycle all run on rules that most marketers don't understand, and most roofing sites aren't built around.
One bad hailstorm can produce six months of demand in a week. Sites and ad accounts that aren't built to absorb spikes lose the high-intent searches to whichever competitor's infrastructure can scale, often the ones with national lead-aggregator budgets.
Most roof replacements are insurance jobs, and the homeowner is choosing a contractor they've never met to handle a claim worth tens of thousands of dollars. Reviews, license badges, manufacturer certifications, and storm-specific case studies decide who gets called and who doesn't.
For "roof repair near me" and "roofer in [city]" searches, the Google Map Pack sits above the organic results and captures the majority of clicks. Roofing companies that aren't winning the map pack across their service area are leaving the bulk of the high-intent traffic on the table.
We bring all three of our disciplines to a roofing engagement, but we run them with the playbook the category actually requires.
A site built around the moments a homeowner is actually deciding: damage assessment, insurance Q&A, before/after galleries, and trust signals on every page. Service-area architecture that captures "[city] roofer" searches across the entire footprint.
Google Business Profile optimization, NAP consistency, location-page architecture, and local schema built to win the map pack across your full service area. Plus the review-acquisition playbook that keeps you in the top three results for the searches that matter.
The pay-per-lead format that sits above traditional search results for roofing. We handle account verification, service-area setup, lead-quality disputes, and the ongoing optimization that keeps your cost-per-lead competitive when storms drive bid prices up.
Sticky tap-to-call buttons, free-inspection offers, insurance-claim guides, and the conversion mechanics that turn a homeowner with active damage into a booked estimate before they call the next roofer on the list.
A typical roofing engagement runs as one integrated build-plus-retainer program, with the website, the local SEO foundations, and the paid-media account all installed in the first six weeks and optimized as one system from there on.
Site audit, SERP audit across the service area, GBP review, and competitor analysis. Output: a documented plan covering build, SEO, and paid media in one strategy.
Custom website with full service-area architecture and roofing-specific conversion mechanics. Local SEO foundations and paid-media account rebuild ship in the same six-week window.
Monthly link building, content, location-page expansion, and paid-media optimization. Map-pack rankings and organic traffic typically inflect at month four to six.
Service areas added, paid budgets increased on the campaigns that are profitable, and the system flexes to absorb storm-driven demand spikes without the cost-per-lead spiraling.
One system, three disciplines, all running against the metric that decides whether a roofing business grows or stalls: booked estimates from qualified homeowners.