02 · Search Engine Optimization

Search rankings that compound into revenue.

We grow your organic search visibility into a predictable, compounding source of qualified leads. Every program starts with a documented strategy, runs on a tight technical foundation, and gets reported against the metrics that actually move your bottom line, not vanity dashboards or ranking screenshots.

8
Subservices included
3-6mo
To compound
12+
Month engagements
1
Plain-English monthly report

What's in an SEO retainer.

SEO is a stack: a strategic foundation, a content engine, an authority-building program, and a measurement layer. We run all four in parallel, because pulling on any one in isolation produces short-term wins and long-term plateaus.

01

SEO Strategy & Keyword Mapping

Every engagement starts with a documented strategy: which keywords drive real revenue, which competitors are vulnerable, which pages need to exist, and where the highest-ROI moves are. The plan we build in month one is the plan we execute against for the next twelve.

Strategy
02

Technical SEO Audits

A structured audit of crawlability, indexation, schema, internal linking, Core Web Vitals, and the dozens of small configuration choices that quietly suppress rankings. Every engagement opens with one, and we repeat it quarterly.

Foundation
03

Local SEO & Map Pack

Google Business Profile optimization, NAP consistency across citations, local schema, review velocity, and the location-page architecture that lets a local business rank for "service in city" searches across an entire service area.

Foundation
04

On-Page SEO Optimization

Title tags, meta descriptions, header hierarchy, image alt text, internal linking, and semantic content structure rebuilt page by page against the keyword map. Done once on a custom site, kept current as the site grows.

Foundation
05

Link-Building Campaigns

Strategic acquisition of editorial links from sites that actually move the needle, with publishing fees transparent in the retainer. The engine that builds the domain authority required to compete in saturated local and commercial markets.

Authority
06

Content & Blog Strategy

Long-form content built to win the long-tail searches your customers run before they're ready to call, and to pass internal link equity to the money pages that close them. One in-depth post per month, produced to publication standard.

Content
07

Analytics & Reporting

GA4, Search Console, and rank tracking configured properly, plus a transparent monthly report that ties every move we made the month before to the change in traffic, rankings, and form fills. No vanity dashboards.

Measurement
08

Conversion Rate Optimization

Earned traffic is only useful if it converts. Ongoing layout, copy, and offer refinements based on real user data, paired with structured A/B tests on the pages where small lifts compound into meaningful monthly revenue.

Measurement

How an SEO engagement unfolds.

SEO is a compounding system, not a campaign. The first months install the foundations, the middle months build authority on top of them, and the back half is when the rankings, traffic, and lead volume start to inflect.

Engagement timeline
01

Months 1-2

Full technical, on-page, and local audit. Keyword map, content plan, and competitive analysis. Foundation fixes shipped before any link or content work begins.

02

Months 3-4

On-page rebuild against the keyword map, schema deployed, content engine spun up. First links acquired. Initial ranking shifts on long-tail terms typically begin.

03

Months 5-9

Link velocity sustained, content cadence steady, internal linking pruned monthly. Mid-funnel and high-intent terms start moving. Lead volume curve begins to inflect.

04

Month 10+

The compounding phase. Authority compounds, content compounds, internal linking compounds. The work done in months 1-9 produces a much steeper curve than the work being done in month 10.

The other half

SEO works best on a site built for it.

We can run an SEO program on any site, but the results are dramatically better on a site built around search and conversion from day one. Most of our retainer clients hire us for both for that reason.