Solar has the longest sales cycle and the most education-heavy customer journey of any home-service category. We help solar installers attract qualified homeowners earlier in their research, build the trust that closes high-ticket installations, and reduce wasted ad spend on tire-kickers who were never going to convert.
Solar isn't an emergency-service category. It's a high-ticket, multi-month, education-driven sale, and the marketing playbook that wins it looks nothing like the playbook for the trades next door.
A homeowner researching solar will spend weeks comparing installers, financing options, and panel technology before they're ready to commit. Marketing programs that only target bottom-of-funnel "solar quote" searches miss the entire research-mode audience.
Customers research more about solar than almost any other home improvement, financing terms, panel warranties, net-metering rules, federal credits. The installer with the best educational content usually wins the call, because they've already done the work of earning trust.
Tax credits, utility rebates, and state-level incentives shift year to year and decide whether a project pencils for the homeowner. Sites and ad creative that don't surface the current incentive environment quietly fall behind installers that do.
All three disciplines, applied to the multi-month, trust-driven sales cycle that actually closes solar installations.
A site built around the solar buyer's actual research: financing comparisons, panel-spec pages, before/after savings calculators, and incentive guides specific to your state. Trust signals and transparent pricing front and centre, not buried under a quote form.
In-depth content built to win the long-tail research-mode searches: "is solar worth it in [state]," "how does net metering work," "[state] solar tax credit." This is the content that earns trust before competitors even know the homeowner is shopping.
Tightly built Google Search and Meta campaigns aimed at the right stage of the journey, with negative keywords that filter out tire-kickers and creative that surfaces the current incentive environment. Lower cost-per-qualified-lead, higher close rates.
Multi-step nurture flows for homeowners early in the research cycle, retargeting that brings them back when they're ready, and quote-form mechanics that pre-qualify on roof type, ownership, and electric bill, so your sales team only talks to homeowners who can actually buy.
One integrated build-plus-retainer engagement, scoped against a sales cycle that actually plays out over months, not weeks.
Site, SERP, content, and paid-media audit. Output: a documented plan covering the full research-to-install funnel, not just the bottom of it.
Custom website with savings calculators, financing pages, and incentive content. Educational SEO foundation laid, paid-media account rebuilt for qualified-lead efficiency.
Monthly educational content, link building, and paid optimization. Research-mode rankings start compounding, lead quality improves, and close rates begin to lift.
Profitable channels expanded, content engine deepened, and the funnel optimized end-to-end as the sales team feeds back close-rate data on the leads we generate.
One system that earns trust through the months of research that precede a solar sale and converts the homeowners who are actually ready to buy, not the ones who never were.